{"id":49,"date":"2025-09-11T14:22:45","date_gmt":"2025-09-11T14:22:45","guid":{"rendered":"https:\/\/mindsparksmedia.mydt.in\/?page_id=49"},"modified":"2025-09-27T16:22:23","modified_gmt":"2025-09-27T16:22:23","slug":"performance-marketing","status":"publish","type":"page","link":"https:\/\/mindsparksmedia.mydt.in\/index.php\/performance-marketing\/","title":{"rendered":"Blogs"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"49\" class=\"elementor elementor-49\">\n\t\t\t\t<div class=\"elementor-element elementor-element-38b1238 e-flex e-con-boxed e-con e-parent\" data-id=\"38b1238\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1620bee elementor-widget elementor-widget-image\" data-id=\"1620bee\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2560\" height=\"1709\" src=\"https:\/\/mindsparksmedia.mydt.in\/wp-content\/uploads\/2025\/09\/corporate-business-line-graph-report-scaled.jpg\" class=\"attachment-full size-full wp-image-273\" alt=\"\" srcset=\"https:\/\/mindsparksmedia.mydt.in\/wp-content\/uploads\/2025\/09\/corporate-business-line-graph-report-scaled.jpg 2560w, https:\/\/mindsparksmedia.mydt.in\/wp-content\/uploads\/2025\/09\/corporate-business-line-graph-report-300x200.jpg 300w, https:\/\/mindsparksmedia.mydt.in\/wp-content\/uploads\/2025\/09\/corporate-business-line-graph-report-1024x683.jpg 1024w, https:\/\/mindsparksmedia.mydt.in\/wp-content\/uploads\/2025\/09\/corporate-business-line-graph-report-768x513.jpg 768w, https:\/\/mindsparksmedia.mydt.in\/wp-content\/uploads\/2025\/09\/corporate-business-line-graph-report-1536x1025.jpg 1536w, https:\/\/mindsparksmedia.mydt.in\/wp-content\/uploads\/2025\/09\/corporate-business-line-graph-report-2048x1367.jpg 2048w, https:\/\/mindsparksmedia.mydt.in\/wp-content\/uploads\/2025\/09\/corporate-business-line-graph-report-600x400.jpg 600w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2f89ca0 e-flex e-con-boxed e-con e-parent\" data-id=\"2f89ca0\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6d20fc9 elementor-widget elementor-widget-heading\" data-id=\"6d20fc9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Understanding Performance Marketing: Strategies for Maximizing ROI in Your Campaigns<\/h1>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-688656d e-flex e-con-boxed e-con e-parent\" data-id=\"688656d\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-9e15727 e-con-full e-flex e-con e-child\" data-id=\"9e15727\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-da78833 elementor-widget elementor-widget-text-editor\" data-id=\"da78833\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h2 data-start=\"1025\" data-end=\"1060\">\u2705 What is Performance Marketing?<\/h2><p data-start=\"1062\" data-end=\"1354\">Performance marketing is a digital marketing strategy where advertisers only pay for actual measurable results \u2014 such as clicks, leads, sales, or sign-ups. Unlike traditional advertising (where you pay upfront for impressions or ad space), performance marketing is highly focused on outcomes.<\/p><h3 data-start=\"1356\" data-end=\"1377\">How Does It Work?<\/h3><p data-start=\"1378\" data-end=\"1517\">At its core, performance marketing revolves around tracking user behavior and optimizing campaigns based on data. Popular channels include:<\/p><ul data-start=\"1518\" data-end=\"1710\"><li data-start=\"1518\" data-end=\"1560\"><p data-start=\"1520\" data-end=\"1560\"><strong data-start=\"1520\" data-end=\"1560\">Search Engine Marketing (Google Ads)<\/strong><\/p><\/li><li data-start=\"1561\" data-end=\"1635\"><p data-start=\"1563\" data-end=\"1635\"><strong data-start=\"1563\" data-end=\"1635\">Social Media Advertising (Facebook Ads, Instagram Ads, LinkedIn Ads)<\/strong><\/p><\/li><li data-start=\"1636\" data-end=\"1661\"><p data-start=\"1638\" data-end=\"1661\"><strong data-start=\"1638\" data-end=\"1661\">Affiliate Marketing<\/strong><\/p><\/li><li data-start=\"1662\" data-end=\"1688\"><p data-start=\"1664\" data-end=\"1688\"><strong data-start=\"1664\" data-end=\"1688\">Influencer Marketing<\/strong><\/p><\/li><li data-start=\"1689\" data-end=\"1710\"><p data-start=\"1691\" data-end=\"1710\"><strong data-start=\"1691\" data-end=\"1710\">Email Marketing<\/strong><\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-00a4774 e-flex e-con-boxed e-con e-parent\" data-id=\"00a4774\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4aa3ccb e-con-full e-flex e-con e-child\" data-id=\"4aa3ccb\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-63c2d32 elementor-widget elementor-widget-text-editor\" data-id=\"63c2d32\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h2 data-start=\"2873\" data-end=\"2930\">\u2705 Top Performance Marketing Strategies to Maximize ROI<\/h2><p data-start=\"2932\" data-end=\"3057\">Let\u2019s dive into practical, actionable strategies that will help you get the most out of your performance marketing campaigns.<\/p><hr data-start=\"3059\" data-end=\"3062\" \/><h3 data-start=\"3064\" data-end=\"3099\">1\ufe0f\u20e3 Set Clear, Actionable Goals<\/h3><p data-start=\"3101\" data-end=\"3176\">Before launching any campaign, define clear objectives. Are you looking to:<\/p><ul data-start=\"3177\" data-end=\"3275\"><li data-start=\"3177\" data-end=\"3204\"><p data-start=\"3179\" data-end=\"3204\">Increase website traffic?<\/p><\/li><li data-start=\"3205\" data-end=\"3222\"><p data-start=\"3207\" data-end=\"3222\">Generate leads?<\/p><\/li><li data-start=\"3223\" data-end=\"3250\"><p data-start=\"3225\" data-end=\"3250\">Boost sales of a product?<\/p><\/li><li data-start=\"3251\" data-end=\"3275\"><p data-start=\"3253\" data-end=\"3275\">Improve app downloads?<\/p><\/li><\/ul><p data-start=\"3277\" data-end=\"3310\">Having clear goals allows you to:<\/p><ul data-start=\"3311\" data-end=\"3443\"><li data-start=\"3311\" data-end=\"3351\"><p data-start=\"3313\" data-end=\"3351\">Choose the right advertising platform.<\/p><\/li><li data-start=\"3352\" data-end=\"3390\"><p data-start=\"3354\" data-end=\"3390\">Select the correct bidding strategy.<\/p><\/li><li data-start=\"3391\" data-end=\"3443\"><p data-start=\"3393\" data-end=\"3443\">Track the right KPIs (Key Performance Indicators).<\/p><\/li><\/ul><p data-start=\"3445\" data-end=\"3561\"><strong data-start=\"3445\" data-end=\"3457\">Pro Tip:<\/strong> Use SMART goals (Specific, Measurable, Achievable, Relevant, Time-bound) to stay focused and organized.<\/p><hr data-start=\"3563\" data-end=\"3566\" \/><h3 data-start=\"3568\" data-end=\"3602\">2\ufe0f\u20e3 Leverage Precise Targeting<\/h3><p data-start=\"3604\" data-end=\"3770\">One of the biggest advantages of performance marketing is precise audience targeting. Platforms like Facebook, Google, and LinkedIn offer advanced targeting features:<\/p><ul data-start=\"3771\" data-end=\"4029\"><li data-start=\"3771\" data-end=\"3812\"><p data-start=\"3773\" data-end=\"3812\"><strong data-start=\"3773\" data-end=\"3790\">Demographics:<\/strong> Age, gender, location<\/p><\/li><li data-start=\"3813\" data-end=\"3882\"><p data-start=\"3815\" data-end=\"3882\"><strong data-start=\"3815\" data-end=\"3841\">Interests &amp; Behaviors:<\/strong> Online habits, purchase history, hobbies<\/p><\/li><li data-start=\"3883\" data-end=\"3958\"><p data-start=\"3885\" data-end=\"3958\"><strong data-start=\"3885\" data-end=\"3906\">Custom Audiences:<\/strong> Upload your existing customer list to retarget them<\/p><\/li><li data-start=\"3959\" data-end=\"4029\"><p data-start=\"3961\" data-end=\"4029\"><strong data-start=\"3961\" data-end=\"3985\">Lookalike Audiences:<\/strong> Reach people similar to your best customers<\/p><\/li><\/ul><p data-start=\"4031\" data-end=\"4183\">Precise targeting ensures your ads are shown to the most relevant audience, increasing the chances of conversion and lowering your cost per acquisition.<\/p><hr data-start=\"4185\" data-end=\"4188\" \/><h3 data-start=\"4190\" data-end=\"4223\">3\ufe0f\u20e3 Optimize Your Ad Creative<\/h3><p data-start=\"4225\" data-end=\"4307\">Even the best targeting won\u2019t work if your ad creative isn\u2019t compelling. Focus on:<\/p><ul data-start=\"4308\" data-end=\"4578\"><li data-start=\"4308\" data-end=\"4363\"><p data-start=\"4310\" data-end=\"4363\"><strong data-start=\"4310\" data-end=\"4330\">Strong Headlines<\/strong> that grab attention immediately.<\/p><\/li><li data-start=\"4364\" data-end=\"4456\"><p data-start=\"4366\" data-end=\"4456\"><strong data-start=\"4366\" data-end=\"4399\">Clear Call-To-Actions (CTAs):<\/strong> e.g., &#8220;Buy Now&#8221;, &#8220;Sign Up Today&#8221;, &#8220;Get Your Free Trial&#8221;.<\/p><\/li><li data-start=\"4457\" data-end=\"4524\"><p data-start=\"4459\" data-end=\"4524\"><strong data-start=\"4459\" data-end=\"4489\">Relevant Visuals or Videos<\/strong> that showcase the product\/service.<\/p><\/li><li data-start=\"4525\" data-end=\"4578\"><p data-start=\"4527\" data-end=\"4578\"><strong data-start=\"4527\" data-end=\"4544\">Concise Copy:<\/strong> Highlight benefits over features.<\/p><\/li><\/ul><p data-start=\"4580\" data-end=\"4669\">Regularly A\/B test different ad creatives to find what resonates best with your audience.<\/p><hr data-start=\"4671\" data-end=\"4674\" \/><h3 data-start=\"4676\" data-end=\"4707\">4\ufe0f\u20e3 Use Conversion Tracking<\/h3><p data-start=\"4709\" data-end=\"4808\">Setting up proper tracking is non-negotiable for performance marketing. Tools you should implement:<\/p><ul data-start=\"4809\" data-end=\"5010\"><li data-start=\"4809\" data-end=\"4870\"><p data-start=\"4811\" data-end=\"4870\"><strong data-start=\"4811\" data-end=\"4831\">Google Analytics<\/strong> to monitor user behavior on your site.<\/p><\/li><li data-start=\"4871\" data-end=\"4946\"><p data-start=\"4873\" data-end=\"4946\"><strong data-start=\"4873\" data-end=\"4891\">Facebook Pixel<\/strong> to track ad performance and retarget interested users.<\/p><\/li><li data-start=\"4947\" data-end=\"5010\"><p data-start=\"4949\" data-end=\"5010\"><strong data-start=\"4949\" data-end=\"4967\">UTM Parameters<\/strong> for precise campaign performance tracking.<\/p><\/li><\/ul><p data-start=\"5012\" data-end=\"5140\">By knowing which ads drive conversions, you can optimize your ad spend toward high-performing channels and reduce wasted budget.<\/p><hr data-start=\"5142\" data-end=\"5145\" \/><h3 data-start=\"5147\" data-end=\"5173\">5\ufe0f\u20e3 Retargeting Is Key<\/h3><p data-start=\"5175\" data-end=\"5336\">Not everyone converts on their first visit. Retargeting allows you to re-engage visitors who have interacted with your site but didn\u2019t complete a desired action.<\/p><p data-start=\"5338\" data-end=\"5373\"><strong data-start=\"5338\" data-end=\"5373\">Example Retargeting Strategies:<\/strong><\/p><ul data-start=\"5374\" data-end=\"5548\"><li data-start=\"5374\" data-end=\"5441\"><p data-start=\"5376\" data-end=\"5441\">Show ads to users who visited a product page but didn\u2019t purchase.<\/p><\/li><li data-start=\"5442\" data-end=\"5502\"><p data-start=\"5444\" data-end=\"5502\">Offer special discounts to users who abandoned their cart.<\/p><\/li><li data-start=\"5503\" data-end=\"5548\"><p data-start=\"5505\" data-end=\"5548\">Remind users about the service they viewed.<\/p><\/li><\/ul><p data-start=\"5550\" data-end=\"5630\">Retargeting usually results in a higher ROI compared to cold audience targeting.<\/p><hr data-start=\"5632\" data-end=\"5635\" \/><h3 data-start=\"5637\" data-end=\"5667\">6\ufe0f\u20e3 Optimize Landing Pages<\/h3><p data-start=\"5669\" data-end=\"5766\">Your ad can be perfect, but if the landing page isn\u2019t optimized, conversions will drop. Focus on:<\/p><ul data-start=\"5767\" data-end=\"5904\"><li data-start=\"5767\" data-end=\"5784\"><p data-start=\"5769\" data-end=\"5784\">Fast load times<\/p><\/li><li data-start=\"5785\" data-end=\"5809\"><p data-start=\"5787\" data-end=\"5809\">Mobile-friendly design<\/p><\/li><li data-start=\"5810\" data-end=\"5847\"><p data-start=\"5812\" data-end=\"5847\">Clear messaging aligned with the ad<\/p><\/li><li data-start=\"5848\" data-end=\"5883\"><p data-start=\"5850\" data-end=\"5883\">Simple and easy-to-complete forms<\/p><\/li><li data-start=\"5884\" data-end=\"5904\"><p data-start=\"5886\" data-end=\"5904\">Strong CTA buttons<\/p><\/li><\/ul><p data-start=\"5906\" data-end=\"5985\">Regularly perform A\/B tests to refine the landing page for maximum conversions.<\/p><hr data-start=\"5987\" data-end=\"5990\" \/><h3 data-start=\"5992\" data-end=\"6027\">7\ufe0f\u20e3 Monitor, Analyze &amp; Optimize<\/h3><p data-start=\"6029\" data-end=\"6106\">Performance marketing is not a &#8220;set-and-forget&#8221; strategy. Make it a habit to:<\/p><ul data-start=\"6107\" data-end=\"6368\"><li data-start=\"6107\" data-end=\"6159\"><p data-start=\"6109\" data-end=\"6159\">Monitor your campaign performance daily or weekly.<\/p><\/li><li data-start=\"6160\" data-end=\"6245\"><p data-start=\"6162\" data-end=\"6245\">Analyze key metrics: CTR (Click-Through Rate), CPC, CPA, ROAS (Return on Ad Spend).<\/p><\/li><li data-start=\"6246\" data-end=\"6274\"><p data-start=\"6248\" data-end=\"6274\">Pause underperforming ads.<\/p><\/li><li data-start=\"6275\" data-end=\"6312\"><p data-start=\"6277\" data-end=\"6312\">Scale up high-performing campaigns.<\/p><\/li><li data-start=\"6313\" data-end=\"6368\"><p data-start=\"6315\" data-end=\"6368\">Adjust audience targeting and creative based on data.<\/p><\/li><\/ul><p data-start=\"6370\" data-end=\"6428\">Data is your most valuable asset in performance marketing.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-905a6ec e-flex e-con-boxed e-con e-parent\" data-id=\"905a6ec\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-294018d elementor-widget elementor-widget-text-editor\" data-id=\"294018d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h2 data-start=\"6435\" data-end=\"6494\">\ud83d\udcc8 Real-Life Example of Successful Performance Marketing<\/h2><p data-start=\"6496\" data-end=\"6621\">Let\u2019s take an example of an eCommerce store selling fitness apparel.<br data-start=\"6564\" data-end=\"6567\" \/>\ud83d\udc49 They set a goal: Increase sales by 25% in 3 months.<\/p><p data-start=\"6623\" data-end=\"6644\">Here\u2019s what they did:<\/p><ul data-start=\"6645\" data-end=\"6992\"><li data-start=\"6645\" data-end=\"6741\"><p data-start=\"6647\" data-end=\"6741\">Targeted fitness enthusiasts on Facebook with interest in &#8220;gym workouts&#8221; and &#8220;healthy living&#8221;.<\/p><\/li><li data-start=\"6742\" data-end=\"6808\"><p data-start=\"6744\" data-end=\"6808\">Used dynamic ads showing products users viewed on their website.<\/p><\/li><li data-start=\"6809\" data-end=\"6862\"><p data-start=\"6811\" data-end=\"6862\">Offered a limited-time discount via retargeted ads.<\/p><\/li><li data-start=\"6863\" data-end=\"6928\"><p data-start=\"6865\" data-end=\"6928\">Optimized their landing page with clear CTAs and easy checkout.<\/p><\/li><li data-start=\"6929\" data-end=\"6992\"><p data-start=\"6931\" data-end=\"6992\">Set up Google Analytics and Facebook Pixel for full tracking.<\/p><\/li><\/ul><p data-start=\"6994\" data-end=\"7164\"><strong data-start=\"6994\" data-end=\"7005\">Result?<\/strong><br data-start=\"7005\" data-end=\"7008\" \/>Within 2 months, they achieved a 30% increase in sales and lowered CPA by 20%, showing how a well-executed performance marketing strategy delivers high ROI.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-087c190 e-flex e-con-boxed e-con e-parent\" data-id=\"087c190\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f8c7b48 elementor-widget elementor-widget-text-editor\" data-id=\"f8c7b48\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h2 data-start=\"7171\" data-end=\"7191\">\ud83d\ude80 Final Thoughts<\/h2><p data-start=\"7193\" data-end=\"7520\">Performance marketing empowers businesses to reach the right audience, track real results, and optimize campaigns in real-time \u2014 ensuring every dollar spent works hard for your growth. By setting clear goals, targeting precisely, testing ad creatives, and optimizing landing pages, you\u2019ll be well on your way to maximizing ROI.<\/p><p data-start=\"7522\" data-end=\"7703\">Remember:<br data-start=\"7531\" data-end=\"7534\" \/>Success doesn\u2019t happen overnight. It\u2019s about continuous testing, learning, and adapting based on data. Start small, monitor performance closely, and scale up what works.<\/p><p data-start=\"7705\" data-end=\"7870\">Are you ready to boost your marketing ROI and achieve tangible results? Start implementing these performance marketing strategies today and watch your business grow!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bf33ad7 e-flex e-con-boxed e-con e-parent\" data-id=\"bf33ad7\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6c2570d elementor-widget elementor-widget-heading\" data-id=\"6c2570d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.facebook.com\/\">Start Growing Your Brand Today!\nConnect with Us on Social Media\nFollow us for the latest updates, insights, and tips:- <\/a><\/h5>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e96b0ab e-flex e-con-boxed e-con e-parent\" data-id=\"e96b0ab\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7a3e38d elementor-widget elementor-widget-button\" data-id=\"7a3e38d\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/mindsparksmedia.mydt.in\/index.php\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contact us<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Understanding Performance Marketing: Strategies for Maximizing ROI in Your Campaigns \u2705 What is Performance Marketing? Performance marketing is a digital [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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